Ultimotive is the licensee of Turtle Wax® Professional products in Europe, Middle East and Africa

Specialising in the automotive sector, Ultimotive works with Turtle Wax® to manage each and every stage of their professional product brand growth. This includes market research and product development, initial product launch, product range expansion, packaging and point of sale design, and continued sales and marketing consultation.

Proven Brand

The Turtle Wax® brand is marketed in 49 countries in the EMEA region and is the most recognised car care brand. Top of mind, unprompted awareness is more than double that of the next leading brand. Plus, more than 8 out of 10 consumers say they know theTurtle Wax® brand when they are presented with the Turtle Logo.

Proven Products

Built upon the foundations of solid consumer insight, we want the consumer to have a memorable experience when using Turtle Wax® products. Our product formulations have been developed specifically for the modern professional automotive market.

We have comprehensive solutions to cater to all requirements of the professional arena.

By offering total automotive care solutions to dealers and distributors the Turtle Wax Pro® range covers each of the four key sectors of the professional arena which make up the car care market. Our product formulations have been developed specifically for the modern professional automotive market.